From developing the brand's visual expression to designing a range of marketing and campaign collateral, the focus has been on creating a flexible, recognisable identity that brings together bold typography, vibrant colour, authentic photographic styling and a playful, people-first approach.
The result is a brand that feels unmistakably Good Money, confident, optimistic and a little unexpected in the world of financial advice.
Selected campaign applications feature a mix of original photography and reference imagery to illustrate the creative direction.