Mylead

MyLead — an online tool designed to help people in Aotearoa’s food and fibre sector plan their leadership development. Built on extensive sector research, it connects users with the right programmes and pathways to grow their leadership capability.

The brand needed to feel grounded, accessible, and connected to the sector it serves. Insights from the leadership research shaped a clean, intuitive interface that helps users confidently explore their own leadership journey.

Kichin brought the site to life with thoughtful and responsive development. The result is a tool that not only feels purposeful and trustworthy, but also inspires users to take the next step in their leadership journey.

Client
MyLead
Agency
JDC + Kichin

Australia Tasting RoomMalley & Co.