The concept centred around Fat Tony—a fictional tipster with street smarts, swagger, and a suspiciously good track record. Our job? Bring Tony to life with a bold visual identity, a quick-hit social campaign, and a brand presence as confident as the character himself.
Working closely with Liv and developer Richard, we crafted a flexible design system that slotted seamlessly into the app’s existing Bootstrap-based framework. From logo and tone of voice to colour palette and interface styling, everything was designed for quick implementation and maximum impact. The result: a slick, progressive web app that delivers tips with charm, backed by AI smarts and wrapped in Fat Tony flair.
